Image: WENN
Lucky magazine has been going through a lot of changes lately. The magazine joined forces with BeachMint last summer to create The Lucky Group, adding e-commerce to its format in a bid to remodel the flailing brand. The new LuckyShops website launched just in February, but it looks like the shakeups at Lucky aren’t over. WWD reports that Eva Chen, the publication’s high profile editor-in-chief, will soon be leaving her post.
WWD reports that all is not lost for Lucky, as investors have been eyeing the publication and there are whispers that it may be going all digital. Still, a source tells us that’s not the only change going on at Lucky. Managing editor Caryn Prime is said to be moving on as well and word is, her last day is Friday. All this news allegedly comes as a surprise since staffers were just walked through Lucky‘s new office space, which they were scheduled to move into in June. Chen has stayed mum about the subject on social media.
We reached out to The Lucky Group for comment and will update upon its response.
[h/t WWD]
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