image: style.com
There has been so much restructuring going on at Condé Nast that it’s hard to keep up. Last year, the publisher announced plans to reform Lucky magazine, which has teamed with BeachMint to create The Lucky Group. It sold much of its Fairchild Fashion Group holdings to Penske Media Corporation, getting rid of industry institution WWD and more recently NowManifest, which it originally retained after selling the Fairchild properties. But the changes at Condé will not stop there and rumor has it that we may soon be saying goodbye to a beloved online destination – at least in the way we know it.
WWD reports that Style.com is getting a huge makeover and will serve as an e-commerce website while its editorial leg will be absorbed by Vogue.com. Style.com is one of the destinations Condé Nast decided to keep in the Fairchild sale and, according to WWD, the publishing giant has been trying to get into e-commerce and is looking to Style.com as its opportunity.
No need to worry, Style.com lovers, it doesn’t sound as if the website is going away altogether, but it might look a lot different from the current site. And shopping lovers might just like the new version even more.
[via WWD]
via theFashionSpot » The Buzz http://ift.tt/1Gycy6l
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