Life’s a Beach at Tommy Hilfiger Spring 2014


images: imaxtree

Based on the sandy set and boardwalk runway at the Tommy Hilfiger Spring 2014 fashion show, I was expecting pretty standard preppy, beachy fare reminiscent of The Hamptons. Basically, Tommy Hilfiger's bread and butter. But for better or worse, the collection veered very modern, sometimes verging on futuristic with the use of surf-inspired neoprene and sleek colorblocking. It was a bit of a departure for the brand and refreshing, though perhaps not so expertly executed as the preppy collegiate of Fall 2013.

As one might expect, the polo shirt was a jumping off point for a lot of Hilfiger's designs. But it was definitely more athletic with fewer classic lines about the silhouettes. Structure and shape were emphasized by colorblocking in sherbert hues and then intense teals, apple red and cobalt blue. As we've seen on nearly every runway, silhouettes were often cropped, be it tops or pants. Streamlined, athetlic-inspired details pushed the collection from Tommy's usual arena of ladies who lunch "sportswear" to actual clothing for legitimate sporting. It felt very active and invigorating.

The second half of the collection was more classic Tommy, more beachwear and military-inspired details. There were lots of wedge sneakers for those still hanging on to that trend.

This was definitely a more interesting and surprising Tommy Hilfiger runway than we've had in a while, only time will tell if all those surprises were good.

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